Merrion Centre Challenge
Earlier this year, Ahead Partnership & Town Centre Securities (TCS) were very excited to launch “The Merrion Centre Challenge”.
After an icebreaker getting to know the Head of Corporate Social Responsibility (Charlotte-Daisy Ziff) and the Head of Marketing (James Broughton), students were introduced to the history of the shopping centre, alongside plans for future redevelopments. With sustainability high on the agenda for TCS, teams discovered the impact large volumes of shoppers’ waste has on the planet, and the hidden plastics inside items we use every day.
Tasked with encouraging our peers to ditch single-use plastics, teams were briefed on the challenge; to create a logo using Citipark’s recycled bottles, collected from customers in October 2018 in exchange for money off their parking. With boundless creative ideas generated around the room, and armed with huge bags of water bottles, students had nine weeks to devise a marketing campaign and design their sculpture, evidencing how many young people they have engaged.
Roundhay students submitted two creative logos made entirely from plastic, using innovative ideas such as ironing plastic bags! The presentations made to a panel of TCS employees were delivered in a strong and confident manner. The girls had clearly done their research and their marketing campaigns had reached in excess of 1,000 students!!
We are pleased to report that one of our teams won the competition, receiving personalised reusable water-bottles, a work experience opportunity and money towards implementing a sustainable recycling initiative in school. However, we were impressed with the dedication and hard work shown by all the students. Look out for the art installations coming to the Merrion Centre soon.